Introduction  | Background  |  Target Lesson |  Summary
Writing Performance Objectives
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Instruction System Design Models

Instructional system design (ISD) models are tools used by instructional designers and human performance technologist to develop instruction systematically. Theses models - in the simplest sense - are used to ensure that instruction is not developed in a haphazard manner. The development of quality instruction does not happen on accident and there are established procedures to assure the instruction meets needs and goals of learners.

Instructional systems design models have a long history with roots as far back as the 1960s, particularly in the United States military (Silvern, 1965). By the early 1970s, ISD methods and models had become common practice in all branches of the U. S.  military and started to appear in business and industry for the development of training programs (Reiser & Dempsey, 2002). The original ISD models were largely based on the philosophies and values of the behaviorism, which is a branch of psychology that emphasizes the importance of observable and measurable human behaviors. In more recent history, newer ISD models have been developed in favor of the cognitive and constructive explanations of learning (Dick, 2006). However, the tenets of behaviorism are still very important to the study and the practice of instructional system design.

Dick and Carey Model

As pointed out by Reiser and Dempsey (2002), many different ISD models have been described and implemented in theory and practice. Perhaps the most influential ISD model developed is the Dick and Carey model. The Dick and Carey model is illustrated in Figure 1. Note that one very important aspect of the model is the emphasis on writing performance objectives, which are based on learners, their context, and the tasks to be performed. You might also notice that, in the Dick and Carey model, writing performance objectives is the key activity that must completed in order to move forward in the instructional design process. Over the years, the Dick and Carey model has been revised, but it still one of the key ISD models used in practice (Dick, 2006).

Dick and Carey Model
Figure 1. Dick and Carey model (1996).

The first stage of the Dick and Carey model is to assess needs and identify goals (1). This process involves a needs analysis and the identification of instructional goals. During the needs analysis the instructional designer or human performance technologist attempts to identify the problem, the the causes of the problem, and then identifies a list of solutions that could solve the problem. The result of this process is one or more well-defined instructional goals. These goals are usually stated in terms of new skills, knowledge, or attitudes that the learners should acquire.

At this point, it is important to note that instruction may not be the answer to the problem. This can become troubling if instruction is used as an intervention because it will not lead to the desired outcomes. For instance, sometimes the existing problems are a results of a lack of management follow up or enforcement of policy. If this were identified as the cause of the problem, instruction would not effect the outcome because management follow up may be the essential solution of the appropriate tasks to be performed. It is the responsibility of the instructional designer or human performance technologist to be able to identify the appropriate scenarios for instructional intervention.

After having stated a description of learning needs and a clearly stated instructional goal, the next  step is to conduct an instructional analysis (2). An instructional analysis "is a set of procedures that, when applied to an instructional goal, results in the identification of the relevant steps for performing a goal and the subordinate skills required for a student to achieve the goal" (Dick & Carey, 1996, p. 38). There are two fundamental steps involved in conducting the instructional analysis. The first is to classify the type of learning outcome involved in achieving the goal. In order to be able to effectively classify goals, instructional designers and human performance technologists must have an understanding of the types of learning outcome or domains. The following are learning domains often used: verbal, intellectual, cognitive, motor skills, and attitudes (Reiser & Dempsey, 2002).

The second task involves taking goal statement and analyzing it in order to identify the steps involved in order for a learner to perform the goal. Often, instructional designers and human performance technologists will use flowcharts or activity diagrams to outline the relevant steps to accomplish the goals. Figure 2 provides an example in which a goal is stated and the relevant sub-tasks are defined and sequenced.

Goal and subtasks.
Figure 2. Goals and subtasks.

The next phase of the Dick and Carey model is to analyze the learners and the context (3). There are numerous factors that influence how a person learns from a particular environment, which might include prior knowledge of the individuals, their cognitive traits, motivations, learning preferences, or overall interaction within the learning environment. Collecting this information from a learner population will help to inform the instructional design process, especially the performance objectives.

Learner characteristics, however, are not the only important factors to explore. The context of a learning environment and the context of the environment in which the learner will have to perform is also essential to the instructional design process.  The learning environment, for instance, must include any tools and resources that are necessary for the learning tasks. The context of the environment in which the learners must perform might refers to the level of support from project sponsors (e.g., managers). If the learners acquire new skills that are not applicable to the environment in which they expected to perform, than the transfer of the newly acquired skills will be ineffective.

After having completed the end of the first three stages of the Dick and Carey model, one should end up with a clear idea of the problems, solutions, instructional goals, who the learners are, and the context in which they will eventually use their knowledge and skills. With this information, instructional designers and human performance technologists write performance objectives that are appropriate for the learners and contexts. Writing performance objectives is the topic of the following section and of this tutorial. However, without some basic background, describing how performance objectives are written and derived is almost impossible!

Review Activity

This short review activity tests your knowledge of the information presented in this section. This review activity is designed to help you. Click the links below to begin.

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References

Dick, W. (2006). The dick and carey model: Will it survive the decade? Educational Technology Research and Development, 44(3), 1042-1629.
Dick, W. & Carey, L. (1996). The systematic design of instruction, 4th edition. New York: Harper Collins College Publishers.

Reiser, R. A., Dempsey, J. V. (2002). Trends and issues in instructional design and technology. Toronto: Pearson Education Inc.

Slivern, L. C. (1965). Basic analysis. Los Angeles: Education and Training Consultants Company.
 
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